2. “Kind is Cool” and “Cool is Kind”™
The kind person is the cool person.
You can’t be truly cool if you are unkind.

3. It’s “Cool” to live The Golden Rule™
“Treat others the way you want to be treated.”
The Golden Rule is the basis for good manners and social competence.

4. The “Kind” kid is the “Cool” kid, not the bully™
Bullying is the ultimate “uncool.”

Equipping kids to resist the deception that unkind is cool:

• Kids want – sometimes desperately – to be accepted by their peers and to be considered cool. They are confronted on a daily basis in their neighborhood, at school, and in the media with the message that the unkind person, who makes himself look good at someone else’s expense, is the cool person.
• Kids are torn between wanting to be cool and wanting to live according to the values they have been taught.
• Educators, after-school program staff, camp counselors, and the responsible media have a powerful role to play in equipping kids to negotiate this tension, and resist the deception that bullying is cool.